JOICO Smooth Cure – Mayfair

JOICO Smooth Cure

Joico Smooth Cure

Frizz be gone. Tame out of control hair with the JOICO Smooth Cure treatment. The unique KeraShield Complex™ protects hair from humidity and thermal damage. This blow dry treatment will leave flyaway or unruly hair smooth and frizz-free for up to 72 hours.


Wet and humid weather will wreak havoc with hair, turning even the best-behaved tresses into an unmanageable mess. The JOICO Smooth Cure blow dry tames all hair types for up to 72 hours. The Smooth Cure formula is sulphate and formaldehyde-free and reduces frizz by nearly 80%…and keeps it smooth long after you’ve left the salon.


The lightweight but nourishing blend of Tacuma butter, Brazilian Nut Oil and Hydrolyzed Keratin penetrates the hair shaft and smooths the follicle to lock out moisture and lock in shine. The long-lasting blow dry treatment starts off with a JOICO Smooth Cure Shampoo to cleanse and smooth the hair. Hair is bathed in the hydrating properties of the JOICO Smooth Cure Conditioner leaving it detangled and feeling in great condition.


After washing and conditioning, the JOICO Smooth Cure Leave-In Rescue Treatment is applied to damp hair and Eleven’s stylists will blow dry your hair just the way you like it. The heat of the blow dry activates a bonding process that locks in keratin and creates a weather shield that continues to fight frizz and resist reversion. The final secret is JOICO Smooth Cure Thermal Styling Protectant, which is heat activated by the dryer or irons to deliver long-lasting weather protection.

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