CRAIG PURVES

Artistic director

Craig has been a successful salon-based hairdresser for 25 years. His loyal client base includes many fashion, media and business professionals.

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WHAT SPARKED YOUR INTEREST IN HAIRDRESSING?

I have lots of memories of watching my mother doing her own hair. It was the Seventies and all very glamorous. She used heated rollers every day – it was a ritual. I think I’ve always been fascinated by glamour and sophistication. My mother was a different person when she took the rollers out and put her make-up on. No-one saw her without make-up – apart from me. From the age of three, I told my grandmother: ‘I’m going to be a hairdresser!’.

SO, CRAIG, WHY DOES HAIR MATTER?

Well, it’s not going to bring peace to the Middle East, but on the other hand it is very important to people. When a client comes to see me, my aim is for them to leave the salon feeling confident. Do I take myself seriously? No. But I do take my work very seriously. After all, your hair is always with you and ultimately it can, and should, make you feel good about yourself.

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